Why Us?
... to get to market quicker
Today's market is faster and more competitive than yesterday's. This is never truer than in the market for small electronic wireless devices. To market wireless electronic devices, the program manager is challenged to develop products with more features, in new and changing operating environments, and in less time. To be competitive, the program manager may be required to do all this with fewer and less experienced resources.
Fast commercialisation leads to market leadership:
First mover and fast follower strategies are utilised by market leaders to protect their leadership position. According to Ries and Trout's "law of leadership", it is better to be first than it is to be better.
If companies are able to get their products from concept to market quicker they increase their domination of their segment and improve their industry leadership position.
Companies that are first to market their products then command higher prices and enjoy a greater market share. This is especially true in rapidly changing markets, such as the wireless devices market. In this market, a company which has the ability to commercialise ideas quickly and effectively will be able to earn profits earlier, therefore making larger profits and obtain a competitive advantage.
The rapid development of a demonstration wireless system provided our business with new ways of looking at things and new opportunities for growth.
On the other hand, unfortunately, many opportunities can be lost or are not fully realised when products are introduced late into a market. In some cases the consequences of coming in late can be the loss of a major contract. Late product introduction gives market share to competitors and reduces the product's market lifetime.
Clarinox has provided proven infrastructure, products and services to many companies to help them service their markets in a fast and efficient way.